Learn Proven Processes for Government Marketing

This two day, highly interactive workshop provides participants with the tools and resources to start successful government marketing. You will leave this workshop with the documents needed to start your marketing efforts.

Instructor Lenny Bean is a Procurement Advisor in New Mexico. He is an accomplished business manager with multi-disciplined expertise and has held leadership positions in Project Management, Business Development and Finance.

Dates: March 13-14, 2013

Time: 9:00 a.m. – 4:00 p.m.

Cost: $79.00

Location: Dona Ana Community College Workforce Development Center, 2345 E Nevada Ave, Las Cruces, NM 88001

Course Summary:

  • Marketing and sales basics
  • Developing your company’s profile for the government – Should my company sell to the government?
  • Market research techniques – Who purchases my company’s products/services?
  • Developing customer profiles – Who should I market to?
  • Developing competitor profiles
  • Developing marketing strategies

To register, go to http://www.nmsbdc.org/ptap_calendar.html, locate correct workshop, and sign up. Pay by check at the door or credit card by contacting Barbara Sinha, 505-428-1695.

For more information please contact, William P. Dobricky, Senior Procurement Advisor via email william.dobricky@sfcc.edu or by phone (575) 528-7431.