Posts Tagged ‘Frontier Airlines’

Happy New Year and welcome to 2010.  As we start a new year it is always important to reflect upon the past year’s events, both the challenges and the opportunities, and use these experiences to change strategies and/or direction where they are needed to become more productive and successful.

We started 2009 with what I believe were a greater amount of “unknowns” than “knowns”;  fears following a stock market crash, government bailouts, mass foreclosures, growing unemployment rates, and discussions of a recession was the topic of many conversations.   These were the challenges over the past year that all communities, businesses, and economic development agencies had to deal with, not just MVEDA.  As a region, Dona Ana County was not immune to this crisis.  We began the year at 5.5% unemployment and ended the year hovering around 7%.  However, compared to a 7.8% unemployment rate at the State level and a 9.4% rate at the national level (as of November), Dona Ana County actually fared pretty well.  And although we experienced the loss of a large employer with the Frontier Airlines’ reservation center closing here in Las Cruces, we were also balanced by increases in hiring by other service centers including Sitel, CyraCom, and Convergys.  We also experienced some decline in production/manufacturing jobs and the loss of Multi-Plastics.  However, we also experienced an unprecedented level of interest by companies in the emerging alternative energy sector which has led to some key opportunities; earlier in the year eSolar and NRG Energy announced a 92 megawatt solar project for Santa Teresa and earlier today, Johnson Plate and Tower announced their plans to build a wind tower manufacturing facility, also in Santa Teresa.    Sapphire Energy has invested $8 million in its research and development facility at the Las Cruces West Mesa Industrial Park and will invest another $100 million in Southern New Mexico to produce biofuel from algae.  Along with other alternative energy groups who have identified the region for their projects, Dona Ana County could realize up to 200 new jobs and up to $300 million dollars in new capital investments in the years to come as a result of 2009 activity.

At MVEDA, we enter 2010 optimistically.  After dropping out of the top five rankings of the best performing small cities by Forbes and the Milken Institute between 2002 and 2006, the Las Cruces NM MSA has again made the list of the Milken Institute’s top ten “Best Performing Small Cities.”  As Spaceport America comes on-line and if some of the other projects in our pipeline materialize, it should lead to regaining a top five position in the near future.

But we also realize that we have not yet fully escaped the economic crisis of the past year.  We know that economists are now beginning to talk about a recovery.  We know the current holiday shopping season experienced a 3.5% increase over last year’s holiday season illustrating an increase in consumer confidence.  We know from reports that foreclosure numbers will decrease from the levels experienced in 2008 and 2009.   We also know we have a pipeline of projects and companies that we are working with who are considering the region for growth.  We know that there is a growing alternative energy industry with its eyes on New Mexico and that MVEDA has been aggressive in gathering the attention of this industry.  But we also know that we still have a lot more to do.   But at least we enter the New Year with a few more “knowns” than the “unknowns” of 2009.

Yesterday, we held our October Business on the Border Luncheon where Wayne Savage and Pat Hynes presented on the upcoming Leonard R. Sugerman Public Forum and International Symposium for Personal and Commercial Spaceflight (ISPCS) events which will be taking place October 20th to the 22nd at the New Mexico Farm and Ranch Heritage Museum in Las Cruces.  MVEDA will be sponsoring the opening reception for all registered attendees of ISPCS. As economic developers we work very hard and spend time and resources to get in front of industry decision makers and encourage business attraction to our region.  The fact that ISPCS is taking place in our own back yard with industry leaders attending creates a very powerful marketing tool for MVEDA and the region as a whole.

To recap lead generation activity over the past month, MVEDA generated fifteen new leads compared with ten the last month, thereby showing a very healthy pipeline of projects and interest.   Although alternative energy companies continue to make up over 1/3 of all our leads in the past two months, the overall percentage has dropped slightly and we have seen an increase in the percentage of lead generation within the aerospace and food processing sectors.  We currently have 25 new leads in the pipeline for this fiscal year totaling 2,512 potential jobs and over 1 million square feet of potential real estate needs.

As announced last week, Frontier Airlines stated that they would be closing their Las Cruces reservation center towards the end of this year.  MVEDA has already begun to market the facility as a plug-n-play call center to the site selector community and have currently received two inquiries.

In September, MVEDA attended the Industrial Asset Management Council (IAMC) conference in Minneapolis.  This is the premier event for site consultants.  MVEDA co-hosted a site consultant dinner put on by the New Mexico Partnership which received strong attendance.

For the month of October, MVEDA has a very busy marketing and travel schedule consisting of:

• Oct. 12-16: Prospect mission to Washington D.C. to meet primarily with defense related firms and site consultants
• Oct. 20-22: Leonard R. Sugerman Public Forum and ISPCS
• Oct. 26-29: Prospect mission in Los Angeles and attendance at the Solar Power International Show.

Finally, I am happy to say that on September 22, 2009, the County Commission voted unanimously on the passage of the Local Economic Development Act (LEDA) in Dona Ana County.