Posts Tagged ‘Sierra County’
NMSA Unveils Spaceport America Visitor Experience Plan
Release courtesy of Spaceport America
TRUTH OR CONSEQUENCES, NM – The New Mexico Spaceport Authority (NMSA) Board of Directors reviewed plans today to design, build and program the Spaceport America Visitor Experience. The plan includes two off-site Welcome Centers located in the Village of Hatch in Doña Ana County and in Truth or Consequences in Sierra County, plus an on-site Visitors Center and specially developed behind-the-scenes tours as well as the chance to visit the Virgin Galactic Gateway to Space.
The Spaceport America Visitor Experience will be a professionally designed immersion into the excitement of the world’s first purpose-built, commercial spaceport. Guests will be invited to explore the history, adventure, potential and inspiration of both the next space-age. Officials project attendance will grow to more than 200,000 visitors annually.
“The Spaceport Experience begins on-line long before a guest arrives at a Welcome Center” explained Bob Allen, IDEAS Chief Storytelling Officer. “There will be a robust virtual environment offering games, mobile apps and content so that especially our younger guests will already feel a part of the new space age by the time they come for a visit.” Kelly Pounds, IDEAS Vice President of Learning, noted that a lot of the content will have an educational focus. “We’ll have a special section for educators incorporating lesson plans, instructionally and designed interactives as well as a way for teachers to establish a dialogue with Spaceport for long-term collaboration.
“The Welcome Centers are the “mission briefing” areas where guests become part of the spaceport crew, get updated on current activity, get their credentials and catch a shuttle,” said Allen. The shuttles, designed as traveling theaters are an integral part of the experience. Because Spaceport America is a part of a rich portfolio of regional tourism, the Welcome Centers will also feature a “regional trailhead” where guests can learn about and plan multi-day itineraries. Once guests arrive at Spaceport America, they enter the onsite Visitors Center, which will feature hands-on access to space technology and artifacts from recent launches, the opportunity to create a payload and manifest it for flight, interactive and simulation based experiences and a theater. From the Visitors Center, guests can take a guided in-depth shuttle tour of the entire spaceport finishing at the entrance to the Virgin Galactic Gateway to Space where they will get a chance to see in depth into the exciting reality of the world’s first passenger spaceship fleet. Allen noted that, “we are designing a learning-enriched, hands-on immersion into what space is going to be about for the next twenty years. We want a relationship with our guests that lasts generations.”
Comprised of nine companies with rich experience in the design, development, operation and marketing of location-based entertainment, TEAM IDEAS was hired by NMSA to create a memorable visitor experience for Spaceport America, and to create a plan that will meet the needs of visitors and enhance regional tourism. The team evaluated six potential Welcome Center sites in Hatch and eight sites in Truth or Consequences using metrics and criteria developed in the destination hospitality industry before recommending a site in each community with proximity and easy access to I-25 to enhance guest wayfinding and brand visibility. Officials with NMSA and TEAM IDEAS emphasized a focus on the commercial success of the visitor experience as the best way to make a positive impact on local communities.
The NMSA Board of Directors indicated their support for the plan, with NMSA Chairman Rick Holdridge saying, “After reviewing the TEAM IDEAS recommendations and reconciling it with our budget and commitment to the two counties, we are confident that we have a winning solution fulfilling the promise of economic development, tourism and education.”
Next steps in the development process include the release of Requests for Proposals (RFP) targeting outside investment in Visitor Experience facilities from private developers, the development of a unified visual spaceport brand identity, and continued refinement of the plans as presented. The initial Spaceport America Visitor Experience is expected to reach operational capacity in 2013, about the time Virgin Galactic is intending to begin their commercial operations from Spaceport America. In the meantime, Spaceport America Preview Tours will provide visitors a taste of the project until the full Visitor Experience is ready.
About Spaceport America
Spaceport America has been providing commercial launch services since 2006. Phase One of the construction for the spaceport is expected to be complete in early 2012. Phase Two of the construction and pre-operations activities will follow, including the development of a world-class Visitor Experience for students, tourists and space launch customers, the vertical launch complex improvements and the paving of the southern road to the spaceport. When Phase Two construction is completed in 2013, Spaceport America will become fully operational.
Officials at Spaceport America have been working closely with entrepreneurial space leaders like UP Aerospace, Virgin Galactic, and Armadillo Aerospace, as well as established aerospace firms like Lockheed Martin, Boeing, and MOOG-FTS to develop commercial spaceflight at the new facility. The economic impact of launches, tourism and new construction at Spaceport America are already delivering on the promise of economic development to the people of New Mexico.
For more information, please visit: www.spaceportamerica.com
For more information on Preview Tours of the Spaceport, please visit: www.ftstours.com
Facebook: Spaceport America, or follow us on Twitter: @Spaceport_NM
About TEAM IDEAS
IDEAS is an innovation studio using the power of story to provide creative, design and production services for entertainment, marketing and learning clients. IDEAS was created in 2001 in a management buyout from The Walt Disney Company and serves clients in enterprise and government worldwide. The company operates from its studio headquarters in downtown Orlando’s Creative Village.
Other team members include: Integrated Insight, Inc.; ORCA Consulting LLC; Cordova Marketing Group; Exline Design and Architecture; MYDesign, Inc.; and Blackhorse Worldwide. Team members from New Mexico include SMPC Architects and Larry Littlebird of Albuquerque, NM. The contract called for companies to create partnerships to provide a wide range of services to develop the spaceport’s Visitor Experience.
TEAM IDEAS members have provided a broad range of services in experience development for a list of clients that includes every major Walt Disney theme park & resort around the world, major Universal Studios theme parks, NASCAR, the Smithsonian Air & Space Museum, the U.S. Capitol, the Statue of Liberty, the United States Air Force and the United States Navy. This caliber of relevant experience makes the team well-suited to develop the story, design, market analytics, operational strategy, and facilities of the Spaceport America Visitor Experience.
For more information, please visit: www.ideasorlando.com
Facebook: Ideas Orlando
Branson and NM Officials Dedicate Space Terminal
Article Courtesy of the Las Cruces Sun-News
By Diana M. Alba
UPHAM, N.M. – Bottle of champagne in hand, British billionaire and Virgin Group founder Richard Branson on Monday christened Spaceport America’s diamond feature – a $32.5 million terminal-hangar that one day will house the vehicles belonging to his fledgling spaceline – by rappelling off the building’s face, accompanied by a troupe of aerial dancers. It was Branson’s first visit to the under-construction, southern Sierra County spaceport since October of last year, when state officials formally dedicated a 10,000-foot runway.
Appearing with Branson for the first time was Republican Gov. Susana Martinez, who took office at the start of the year. U.S. Rep. Steve Pearce, R-N.M., and astronaut Buzz Aldrin, too, were among a crowd of about 720 dignitaries, spaceflight gurus and future suborbital-space tourists who attended the ceremony.
Martinez – who sparked concern among spaceport supporters at the start of her tenure because of her abrupt personnel changes – said the spaceport was at the start of the “second space age” and touted the 550 permanent jobs it will create. She said the number that could grow to 2,000. “It’s about jobs and helping people meet new challenges and fulfill dreams,” she said.
Branson dubbed the three-story, sting ray-shaped structure the “Virgin Galactic Gateway to Space,” a name previously OK’d by state spaceport officials.
Prior to the rappelling act, Branson and spaceport officials lauded the terminal-hangar building for its design. Branson said it was notable not only for its impending use as a home to spacecraft but also its environmental friendliness. He described it as “one of the most beautiful, striking buildings you’ve ever seen.” “It’s a 21st century building for a 21st century business,” he said.
Several speakers highlighted an involvement of space researchers with Virgin Galactic flights, a growing market.
Construction of the spaceport’s first phase, including the terminal-hangar, runway and operations building, is about 93 percent done, officials have said. A second phase, which includes constructing visitors’ centers and paving a southern road to the remote site, is underway.
Making its second visit to the spaceport was the two-vehicle system, under development in Mojave, California that will launch from Spaceport America, possibly in 2013.
Future astronauts gather
Present Monday were more than 150 of the future astronauts – the largest gathering of future astronauts in history, said George Whitesides, president and CEO of Virgin Galactic.
Master pastry chef Eric Lanlard of the United Kingdom, the 117th spaceflight customer, expects to be aboard the 30th flight, once operations begin. He bought a ticket, he said, because of the historic nature of the venture. The visit was his first to the spaceport, though he’d previously seen the vehicles in Mojave, Calif. He described the hangar building as “impressive.” “This is where it’s all going to happen,” he said.
Construction on the terminal-hangar should be done in late November, nearly a year behind schedule, spaceport officials have said. State spaceport authority member David Buchholtz said the delayed schedule would be more concerning if Virgin Galactic already had finished its vehicle development, which it hasn’t. He said he’s pleased with progress made in the last month. “Ultimately our major job in the near- to mid-term is to make sure the construction is finished,” he said.
WhiteKnightTwo demo
The event started Monday morning with a take-off, demonstration and landing of WhiteKnightTwo, the Virgin Galactic aircraft that will carry SpaceShipTwo aloft for a mid-air launch, where it will rocket tourists to suborbital heights. In all, about 460 people to date have booked spaceflight seats, plunking down deposits totaling $58 million, Virgin Galactic officials said.
Spaceport officials have said they expect Spaceport America to boost tourism across southern New Mexico.
Virgin Galactic ticketholder Craig Curran of Rochester, N.Y., who’s also one of 65 space travel agents certified by the spaceline, said while other spaceport proposals exist, Spaceport America is on par to become the first operational commercial spaceflight facility in the world and that fact in itself will attract visitors. “As far New Mexico goes and Las Cruces, there’s no question: ‘This is the birthplace of human space travel – the average person, not just a professional astronaut or someone in the military,” he said.
Opponents of the spaceport contend it’s a waste of taxpayer money and that’s it’s subsidizing trips for the wealthy to space.
Not all in support
Invited guests only attended the event, hosted by Virgin Galactic. But at the gates of the spaceport, a handful of protesters, including one with a megaphone, caught the attention of tour buses arriving at the site. Some expressed frustration at the draining of at least one local family’s ground well, a consequence of pumping for spaceport construction. One sign read: “Occupy Spaceport.” Sierra County Sheriff Joe Baca said the protesters caused no problems.
Branson also unveiled the terminal-hangar’s new address: No. 1 Half Moon Street. The company has a noted house in London on Half Moon Street, he said.
To cap the day, six aerial dancers from the group, Project Bandaloop, tied off lines from the terminal-hangar’s second story, onto the face of a 250-foot long pane of windows that make up the building’s eastern face. Part way into their performance, Branson rappelled down and performed in the show.
Pearce said the project is not only an economic engine, but it’s also at the forefront of a new venture for humanity. “We have here a renewal of the human spirit that I think is going to infect the world,” he said.
Martinez told Branson she’s considering a new possibility. “I may have to add it to my bucket list – to fly into space,” she said.
NASA Bookings Boost Hopes for Spaceport America
Article courtesy of the Las Cruces Sun-News
By Diana M. Alba
LAS CRUCES – NASA‘s recently announced plan to buy flights from two companies that will launch from Spaceport America gives the $209 million project a shot in the arm, as the facility preps for a ceremonial dedication of its largest building on Monday and the overall project inches closer to completion, supporters said last week.
NASA’s involvement adds credibility and boosts the viability of the spaceport, said state Sen. Mary Kay Papen, D-Las Cruces, who chairs the state oversight panel for the project. “We’re not just depending on Virgin Galactic,” she said of the spaceport’s future. “I think it’s something that we’d been hoping would happen.”
NASA booked at least one suborbital flight – with the option for buying two more – from Virgin Galactic, a space tourism company and the main Spaceport America tenant, the company said last week. And UP Aerospace Inc., a Denver-based commercial launch company, announced about a week ago that NASA awarded it a contract to launch payloads on two rocket flights, with the option for six additional flights.
“There’s some serendipity happening, where some of these research companies are finding the use of the Virgin system is a good way to test things and is certainly cheaper than launching rockets into orbit,” said Rick Holdridge of Deming, chairman of the New Mexico Spaceport Authority. “There’s a market Virgin Galactic never really thought much of, but it’s starting to grow rapidly.”
Also, Virgin Galactic – a British company headed by billionaire Richard Branson – said last week it has collected $58 million in deposits from 455 would-be tourists who’ll launch to suborbital space from the spaceport, possibly starting in 2013, officials said.
‘Almost an icon’
About 500 people – invited guests only – are expected to attend a Virgin Galactic-hosted event Monday at the spaceport to christen the $32.5-million terminal-hangar facility, a sting ray-looking structure often depicted in spaceport images. Gov. Susana Martinez, Congressman Steve Pearce and NASA representatives are expected to attend the ceremony, called the “Keys to a New Dawn.”
Monday’s event is significant because the terminal-hangar is “almost an icon” that signifies a major shift in the space industry, said New Mexico Spaceport Authority Executive Director Christine Anderson. “You can say it’s just a building, but it’s really ushering in a new era,” said Anderson, who’s in charge of the state-owned spaceport. “And it’s happening right here in New Mexico.”
Still, spaceport opponents criticize the project, saying that they doubt it will be the economic engine backers claim and that it was a poor use of state Legislature funds. Others take aim at two sales taxes passed by voters in Dona Ana and Sierra counties that are helping to pay for spaceport construction.
Dona Ana County Commissioner Karen Perez said she remains skeptical about the spaceport and how many jobs it will create. Plus, she’s concerned there’s not yet a route paved for easier access to the spaceport from the south. “There’s nothing in the project that has changed substantially,” she said. “It’s a project we’re paying for and we’re still not benefiting from it.”
Not finished
The terminal-hangar construction, originally slated for completion in December 2010, was plagued by a series of problems, ranging from the lack of a permanent power supply to the remoteness of the southeastern Sierra County site to sluggish payments by the state to contractors. Despite Monday’s ceremony, the building isn’t ready for Virgin Galactic to take occupancy. Construction is expected to wrap up in late November, officials said. And a certificate of occupancy must be issued, at which point Virgin Galactic will take over and begin what could be a year of work further outfitting the building.
Overall, the first phase of construction – the terminal-hangar, an operations building, a 10,000-foot runway, three vertical launch pads, the paving of a northern road to the facility, water and wastewater systems and a power line to the site – is about 93 percent finished, Anderson said Friday. Construction on the dome-shaped operations building, which will house security, EMS, firefighters, grounds keeping, the spaceport’s technical operations manager and the Spaceport Authority offices, likely will conclude in January or February 2012, according to Anderson.
The terminal-hangar on Monday will be dubbed the “Virgin Galactic Gateway to Space Building,” Holdridge said.
The installation of a power line to the spaceport site had potential to further stall the project’s first phase, considering a permanent electricity source is needed before the state can sign off on spaceport contractors’ work. But spaceport officials said the line is nearing completion. The power line had been installed and set to go online last week, when a company installing telecommunications accidentally cut through it. It could be repaired as early as next week, Anderson said.
State Rep. Andy Nunez, I-Hatch, a spaceport supporter, visited the site in August with a panel of lawmakers, and expressed concern construction wasn’t further along. “I hope they’ll be doing some catch-up,” he said. “I’d love to see that thing dedicated.”
The Spaceport Authority has begun Phase 2 of the project, which includes the visitors’ centers and a paved southern road to Spaceport America, Anderson said.
Lease payments
After the formal takeover, Virgin Galactic will begin paying $1 million a year in lease payments for use of the facility, Holdridge said. The payments would be prorated because its tenant status would start in the middle of the fiscal year.
“It’s going to be nice to see that major milestone take place with the dedication and the fact Virgin Galactic is going to be taking over responsibility for the facility,” said Jim Hayhoe, president of Spaceport America Consultants, a local company. “It’s a major milestone and it also starts some significant cash flow for the state to start getting some money back.”
Virgin Galactic has begun relocating staff to the Las Cruces area in preparation for the start of its space tourism flights, officials said.
Space vehicles
The development of Virgin Galactic’s two-vehicle system by the firm Scaled Composites continues at Mojave, Calif. In all, WhiteKnightTwo, the plane that will carry a spaceship aloft for a mid-air launch, had completed 73 flights through Sept. 29, according to a Scaled Composites flight log. Meanwhile, SpaceShipTwo had been dropped from the plane 16 times. It lands as a glider. The rocket motor that will power the spaceship to suborbital space after detaching from the plane is currently in testing, also at Mojave.
Symposium week
Also this week, industry officials, government officials and researchers will meet Tuesday to Thursday for the International Symposium for Personal Commercial Spaceflight in Las Cruces. A tour of Spaceport America is slated for participants on Friday. Holdridge said the symposium is a chance to showcase the spaceport. “Are there ways we can get more customers to the spaceport?” he said. “I’d love to see us find some new customers.”
More UP Aerospace Launches for Spaceport
Article courtesy of the Las Cruces Sun-News
UPHAM, N.M. – UP Aerospace Inc., a commercial space launch services company based in Denver, Colo., has announced plans to launch up to nine new missions from Spaceport America in 2012 and 2013. The $209 million, taxpayer-funded spaceport is nearing completion in Upham, N.M., in southeastern Sierra County, just north of Dona Ana County.
With new launch contracts from NASA and the Department of Defense (DoD), UP Aerospace will double the number of missions it has flown from Spaceport America since 2006, according to company officials.
NASA’s Office of Chief Technologist Launch Opportunities Program awarded the company a contract to integrate technology payloads and launch them into space on up to eight flights using UP Aerospace’s SpaceLoft rocket. The contract reserves two launches with options on purchasing up to six additional flights in 2012 and 2013, according to a news release.
The first launch for NASA is still in the planning phase, but is expected in the first quarter of 2012. The second contract was issued by the DoD’s Operationally Responsive Space Office, and will be a sub-orbital flight also planned for the first quarter of 2012.
“We have a great relationship with Spaceport America,” said UP Aerospace President Jerry Larson. “We are excited to see business ramping up for our SpaceLoft launch vehicles, and look forward to meeting the needs of our customers.”
UP Aerospace has provided launch services for the DoD previously, although this will be the company’s first fully dedicated launch for the DoD. UP Aerospace has teamed with Schafer Corporation of Albuquerque to provide comprehensive launch and payload integration services for the NASA launches.
“Spaceport America has an established history with UP Aerospace, and we congratulate this forward-thinking company on its new launch contracts with NASA and the Department of Defense,” said New Mexico Spaceport Authority (NMSA) Executive Director Christine Anderson.
Spaceport America has been providing commercial launch services since 2006. Phase one of the construction for the spaceport is expected to be complete in late 2011. Phase two of the construction and pre-operations activities will follow, including the development of a visitor center for students, tourists and space launch customers.
In addition to UP Aerospace and Virgin Galactic, spaceport officials have been working with other space leaders like Armadillo Aerospace, as well as firms like Lockheed Martin, Boeing, and MOOG-FTS to develop commercial spaceflight at the new facility.
Virgin Galactic, the anchor-tenant company for the spaceport, earlier announced it was awarded a contract by NASA to carry researchers and their payloads to suborbital space.
•For more information on UP Aerospace, visit www.upaerospace.us.com
•For more information, visit www.spaceportamerica.com
•For information on public tours of Spaceport America, visit www.ftstours.com
Local Officials Offer Views on Economic Development

Robert Garza
Article courtesy of the Las Cruces Bulletin
By Richard Coltharp
For City Manager Robert Garza, helping guide Las Cruces in the right direction regarding economic development is a little like driving a car cross country.
You have to keep an eye on the gauges of your dashboard.
Garza spoke Tuesday, Aug. 2, at the monthly Business on the Border luncheon presented by the Mesilla Valley Economic Development Alliance at Hotel Encanto de Las Cruces. Also speaking was Chuck McMahon, the economic liaison for Doña Ana County.
Garza said he is regularly apprised of several key indicators he calls his “economic dashboard.” They include non-farm payroll, unemployment rates, single-family building permits, permit valuation, the city’s general fund and total permitted value.
Everyone’s aware of the recession of the last few years, and the city’s gauges reflect that downturn. Some of the indicators show Las Cruces and the El Paso area have rebounded better than the rest of New Mexico.
But the key from the city’s perspective is gross receipts tax (GRT).
“When people have money, they buy things,” Garza said. “And that’s our bread and butter.”
Just five years ago, in 2006, the city’s GRT revenue saw a 13.4 percent increase. The number slid the next three years: 7.2 percent in 2007, 5.8 percent in 2008 and -3.4 percent in 2009. But 2010 and 2011 saw slight rebounds, to 0.8 and 1.7 percent, respectively.
“So the question became, ‘Why was it not going back down again?’” Garza said. “And the answer was this: public construction.”
Major public projects, such as the new Las Cruces City Hall, the Las Cruces Aquatic Center and the Las Cruces Convention Center, the past few years infused life into the GRT.
Fiscal year 2010 saw $91 million in public construction, and fiscal year 2011 saw $89.9 million. Fiscal year 2012 was scheduled to see $31.5 million and for a GRT forecast of 1.3 percent growth.
Without the public projects, the GRT of 2010 and 2011 would have been in the negative, Garza said.
“Those public projects were artificially putting money in our coffers,” he said.
While much of the private economy remained in a holding pattern, the city found a way to create another construction vitamin.
With the benefit of some bonds and some planning, the city was able to fund $73.6 million in capital improvements through fiscal year 2012.
“Now, we add that to the $31 million,” Garza said. The number becomes $104.6 million higher than in 2010 and 2011.
While the side effect may be a boost to the GRT, the tangible results will be capital improvements to city infrastructure. About half the projects are rehabilitation and half are new, Garza said. They include work on the airport, facilities, parks and recreation, drainage, gas, water, wastewater and streets, specifically streets providing access to the new Centennial High School on Dripping Springs Road.
Those improvements also play a role in job creation, Garza said.
“Some people come here because they get a great job here,” he said. “Others come because of the quality of life.”
Job creation, Garza said, comes from three areas: expanding existing companies, attracting new companies and enhancing collaboration.
“Eighty percent of jobs are added one by one,” Garza said of the importance of expanding existing companies.
One benefit, he said, is the revitalization of existing areas, citing Downtown Main Street as an example as well as improvements to the University Avenue corridor and plans for El Paseo Road and Picacho Avenue.
He also recognized ways the city can better facilitate speed and timing for developers in construction.
“Our permitting and inspecting process needs to be cleaner,” he said. “In too many cases, we’ve got different eyes looking at the same things. I know it’s a problem. And we’re working on it.”
McMahon cited an instance where the county’s collaboration with the city has helped facilitate projects.
“NRG Solar is putting 250,000 solar panels up on the West Mesa,” McMahon said. “The county implemented a commercial property exemption for the first 10 years of the company’s 25-year agreement. That will help them make progress sooner.
“The county also supports the (Tax Incremental Development District),” McMahon said of the incremental tax downtown property owners are paying that will go exclusively toward revitalization in that area.
Other county projects include $6 million for an arsenic treatment facility in Santa Teresa, and an agreement with the New Mexico Spaceport Authority and Sierra County for 25 miles of road from Upham at Interstate 25 to the Spaceport America. Doña Ana has agreed to fund the survey, alignment, design and drainage.
One hitch for the road, Mc Mahon said, could be environmental clearance. Because the road would be adjacent to the historical El Camino Real, extra care must be taken to avoid damage.
“It could take months, it could take years,” McMahon said. “In general fiscal terms, the county is in good shape. We’ll be ending the year with very healthy cash reserves. We have three times the legal required amount. We’re required to have $11 million, and we have three times that.”
Garza said the city is also in good shape financially. He acknowledged the city can no longer depend on once-flowing funds from federal and state sources, but they have adjusted accordingly.
“We have one threat,” Garza said. “That’s the hold harmless clause on food and medical tax.”
When the state eliminated the tax on food and medicine that instantly reduced GRT for municipalities. So the state instituted the hold harmless clause, basically a payment to offset what municipalities lost.
“We face the constant threat of (the state’s) trying to repeal that,” he said. “If they do it, is it going to crash the plane? No. Will it hurt us? Yes. But if they do it slowly, incrementally, then we can adjust over time.”



