LAS CRUCES — Sitel announced that it is actively expanding its Las Cruces customer care call center. The call center has started a recruitment drive that will expand its staff by more than 140 associates by August 2011 to work with a new banking client.

During the recruitment drive, Sitel will seek both English and Spanish-speaking associates. Sitel provides personalized customer care and the newly hired Las Cruces associates will provide inbound customer care support. Currently the Las Cruces location handles calls for DIRECTV.

This is the second time in less than a month the company announced an increase in hiring in Las Cruces. “Since last month, Sitel has announced two expansions for different accounts and we continue to see growth into the new year,” said John Munoz, site director.

The company reports that prospective applicants should apply online in Sitel’s “Careers” section at sitel.com as soon as possible for immediate consideration.