Archive for the ‘MVEDA Reports’ Category

MVEDA’s Business on the Border Luncheon on March 2nd featured a commercial real estate update.   The discussion shined a positive light on the economic environment surrounding the real estate market and where we can be looking for opportunities ahead.

The panel consisted of:  John L. Hummer, Owner/Broker with Steinborn TCN Commercial Real Estate; Gil Jones, Associate Broker with NAI 1^st Valley Commercial Real Estate; Donnie Brainard, President/Qualifying Broker with Alameda Property Group; and Rick Stoes, Managing Director for Grubb & Ellis.

Economic highlights from the discussion included:

• National and regional retailers are beginning to show activity,
• Improvement in new store openings and slowing of store closures compared to last year,
• Strip retailers are more aggressive on store openings,
• Stabilization of lease rates,
• Growth at Ft. Bliss expected to boost regional economy by $4 billion annually,
• Significant increase in venture capital money looking to be placed. Majority of which is coming out of Mexico, and
• Conventional financing will continue to be difficult to obtain.

The panelists graciously agreed to let us post their presentations and they can be down-loaded by following these links:

• John Hummer’s presentation (PDF - 570 KB)
• Gil Jones’ presentation (PDF - 935 KB)
• Donnie Brainard’s presentation (PDF - 1.5 MB)
• Rick Stoes’ presentation (PDF - 1.3MB)

As for the first two months of 2010, MVEDA’s lead generation activity has been quite high.  Entering the month of March, our lead generation is 176% higher than this same time last year, and our prospect activity is at 111% of our YTD goals.  In the month of February alone, we had over 14 new leads and 5 site visits by companies interested in the region.  Renewable energy continues to lead the way representing 1/3rd of all our new lead generation, followed by manufacturing and logistics firms.  Over the past couple of months we have also seen some increased interest in the aviation and aerospace sectors.

MVEDA’s marketing efforts remain aggressive.  Since mid-January, MVEDA participated in two prospecting missions with the New Mexico Partnership to Southern California and Dallas regions.  We also attended the Medical Design and Manufacturing Trade Show in Anaheim and participated in the National Security Technology Conference that took place in Las Cruces last week.

Although lead generation and prospecting activity is quite high, the difficulty in closing deals and in job creation surrounds financing.  This became a topic at our Business on the Border luncheon and has been a growing challenge over the past year.  As economic developers, we are being asked more and more to identify financing solutions for our clients which as a result is forcing us to identify alternative financing routes, such as through State and Federal programs, or through equity programs and grants.  Suffice it to say that this will be a continuing discussion, but enables us to retool, as well as, rethink strategies that will create new opportunities and future growth in Dona Ana County.

Happy New Year and welcome to 2010.  As we start a new year it is always important to reflect upon the past year’s events, both the challenges and the opportunities, and use these experiences to change strategies and/or direction where they are needed to become more productive and successful.

We started 2009 with what I believe were a greater amount of “unknowns” than “knowns”;  fears following a stock market crash, government bailouts, mass foreclosures, growing unemployment rates, and discussions of a recession was the topic of many conversations.   These were the challenges over the past year that all communities, businesses, and economic development agencies had to deal with, not just MVEDA.  As a region, Dona Ana County was not immune to this crisis.  We began the year at 5.5% unemployment and ended the year hovering around 7%.  However, compared to a 7.8% unemployment rate at the State level and a 9.4% rate at the national level (as of November), Dona Ana County actually fared pretty well.  And although we experienced the loss of a large employer with the Frontier Airlines’ reservation center closing here in Las Cruces, we were also balanced by increases in hiring by other service centers including Sitel, CyraCom, and Convergys.  We also experienced some decline in production/manufacturing jobs and the loss of Multi-Plastics.  However, we also experienced an unprecedented level of interest by companies in the emerging alternative energy sector which has led to some key opportunities; earlier in the year eSolar and NRG Energy announced a 92 megawatt solar project for Santa Teresa and earlier today, Johnson Plate and Tower announced their plans to build a wind tower manufacturing facility, also in Santa Teresa.    Sapphire Energy has invested $8 million in its research and development facility at the Las Cruces West Mesa Industrial Park and will invest another $100 million in Southern New Mexico to produce biofuel from algae.  Along with other alternative energy groups who have identified the region for their projects, Dona Ana County could realize up to 200 new jobs and up to $300 million dollars in new capital investments in the years to come as a result of 2009 activity.

At MVEDA, we enter 2010 optimistically.  After dropping out of the top five rankings of the best performing small cities by Forbes and the Milken Institute between 2002 and 2006, the Las Cruces NM MSA has again made the list of the Milken Institute’s top ten “Best Performing Small Cities.”  As Spaceport America comes on-line and if some of the other projects in our pipeline materialize, it should lead to regaining a top five position in the near future.

But we also realize that we have not yet fully escaped the economic crisis of the past year.  We know that economists are now beginning to talk about a recovery.  We know the current holiday shopping season experienced a 3.5% increase over last year’s holiday season illustrating an increase in consumer confidence.  We know from reports that foreclosure numbers will decrease from the levels experienced in 2008 and 2009.   We also know we have a pipeline of projects and companies that we are working with who are considering the region for growth.  We know that there is a growing alternative energy industry with its eyes on New Mexico and that MVEDA has been aggressive in gathering the attention of this industry.  But we also know that we still have a lot more to do.   But at least we enter the New Year with a few more “knowns” than the “unknowns” of 2009.

Reports released by the New Mexico Taxation and Revenue Department indicate that the Dona Ana County economy continued to struggle during the third quarter of 2009.  According to the report, total reported gross receipts for all industries were flat when compared to the third quarter of 2008.  For the first three quarters of 2009, total reported gross receipts are 2.4% lower compared to 2008.

Total reported gross receipts from retail trade showed improvement during the third quarter, increasing 4.3% when compared to the third quarter of 2008. Year-to-date total reported gross receipts from retail trade for 2009 are down 2.7% compared to 2008.

The construction sector continues to be very soft.  Although there were no additional job losses between the second quarter and third quarters of 2009, total reported gross receipts from construction and mining were 16.9% lower in the third quarter of 2009 as compared to 2008. Year-to-date total reported gross receipts in construction and mining for 2009 are down 9% compared to 2008.

Compared to the third quarter of 2008, new single family residential permit valuations issued in the county increased 21.6% for the third quarter of 2009, but are down 12.3% through the first three quarters of 2009 compared to 2008. According to data from the Las Cruces Association of Realtors Multiple Listing Information Service for the month of September, 2009 the number of new and existing home sales increased 21.9% compared to the month of September, 2008. In comparison, the average sale price dropped 12.1%, from $228,447 to $200,738.

According to data from the U.S. Bureau of Labor Statics, Dona Ana County’s unemployment rate in September, 2009 was 6.9%, down from 7.3% in June. This is significantly lower than the national rate of 9.8%, and lower than the state rate of 7.7%.  A recent report by the Milken Institute ranking the Las Cruces MSA in the top ten best performing small metros seems to indicate that this trend may continue.

Using a variety of sources, MVEDA tracks and reports changes in labor force, employment, construction permits and total reported gross receipts on a quarterly and annual basis. These economic indicator reports are available on MVEDA website.  The report for the third quarter of 2009 is attached and will be posted on the website in the near future.

Detailed New Mexico gross receipts tax files are available on UNM’s Bureau of Business & Economic Research website. Current and historical labor force data for Dona Ana County (Las Cruces NM MSA) are available on the Bureau of Labor Statics’ website.

During the month of October, MVEDA invested considerable time on its target marketing and prospecting efforts.   Early in the month MVEDA conducted a prospect visit to Washington, D.C. where we met with several site consultants and companies involved with federal contracting efforts.   During the month, MVEDA also attended two trade shows: the International Symposium for Personal and Commercial Spaceflight (ISPCS) in Las Cruces which focused on the commercial aerospace industry; and Solar Power International in Anaheim where over 2,000 companies exhibited.  At both shows, MVEDA sponsored invitation only events where we had the opportunity to engage and develop relationships with companies within each respective industry.  At ISPCS, MVEDA sponsored the conference’s opening reception which received significant attention, and at Solar Power International, MVEDA and Verde Corporate Realty Services co-sponsored an event hosted by the New Mexico Partnership where over 250 company representatives attended.  New Mexico Governor Bill Richardson also attended this event and spoke to the audience about the continued opportunities for solar energy development and manufacturing in New Mexico.

To date during the current fiscal year, MVEDA has created 36 new leads, representing over 3,190 jobs thereby indicating a very healthy pipeline of future projects.   Renewable energy and manufacturing & logistics projects represent the overwhelming greater percentage of our leads.

November marks a critical time period for MVEDA in our prospecting activities.  Economic development recruiting efforts normally have a minimum sales cycle of six months.  Given that we have only eight months left in our fiscal year, this means that we have only two months left to develop new leads that may have a chance of closing prior to July 2010 when our new fiscal year begins.  Therefore, MVEDA will be concentrating significant efforts on getting current leads and prospects to the finish line.

The open projects that MVEDA believes have the greatest likelihood of closing this fiscal year include;

• Project Windtower, an alternative energy manufacturer,
• Project Alimentos, a food processing company, and
• Project Roadrunner and Project X, both alternative energy developers.

If realized, these four projects represent over 200 jobs to Dona Ana County and over $300MM in capital investments.

Yesterday, we held our October Business on the Border Luncheon where Wayne Savage and Pat Hynes presented on the upcoming Leonard R. Sugerman Public Forum and International Symposium for Personal and Commercial Spaceflight (ISPCS) events which will be taking place October 20th to the 22nd at the New Mexico Farm and Ranch Heritage Museum in Las Cruces.  MVEDA will be sponsoring the opening reception for all registered attendees of ISPCS. As economic developers we work very hard and spend time and resources to get in front of industry decision makers and encourage business attraction to our region.  The fact that ISPCS is taking place in our own back yard with industry leaders attending creates a very powerful marketing tool for MVEDA and the region as a whole.

To recap lead generation activity over the past month, MVEDA generated fifteen new leads compared with ten the last month, thereby showing a very healthy pipeline of projects and interest.   Although alternative energy companies continue to make up over 1/3 of all our leads in the past two months, the overall percentage has dropped slightly and we have seen an increase in the percentage of lead generation within the aerospace and food processing sectors.  We currently have 25 new leads in the pipeline for this fiscal year totaling 2,512 potential jobs and over 1 million square feet of potential real estate needs.

As announced last week, Frontier Airlines stated that they would be closing their Las Cruces reservation center towards the end of this year.  MVEDA has already begun to market the facility as a plug-n-play call center to the site selector community and have currently received two inquiries.

In September, MVEDA attended the Industrial Asset Management Council (IAMC) conference in Minneapolis.  This is the premier event for site consultants.  MVEDA co-hosted a site consultant dinner put on by the New Mexico Partnership which received strong attendance.

For the month of October, MVEDA has a very busy marketing and travel schedule consisting of:

• Oct. 12-16: Prospect mission to Washington D.C. to meet primarily with defense related firms and site consultants
• Oct. 20-22: Leonard R. Sugerman Public Forum and ISPCS
• Oct. 26-29: Prospect mission in Los Angeles and attendance at the Solar Power International Show.

Finally, I am happy to say that on September 22, 2009, the County Commission voted unanimously on the passage of the Local Economic Development Act (LEDA) in Dona Ana County.